Tuesday, April 24, 2007


I came to office at 7.30 A.M. this morning. The office was deserted. Not even the security guard was at the door. Usually by 8.30 A. M. there are 15~20 people in the office. But today - none. There are quite a few Sri Lankan blogs updated early this morning at around 3.15 to 3.30 A. M. Most news syndications have posts on the world cup semi finals cricket match between Sri Lanka and New Zealand yesterday.

That's the impact cricket has on Sri Lankans. I'm pretty sure cricket history of Sri Lanka is just a little more than couple of hundred years, but 99% of the country is mad about the sport.

Even people who have never played cricket, who doesn't really know what's what in the game still stay awake the whole night to watch a match. That's remarkable isn't it?

What created this passion for this game? What aspects of the game attract these minds? Ever gave it a thought? Does it have any thing to do with advertising and the sub culture that has evolved around the sport? Or is it because we (Sri Lanka) have good players?

What ever it is, I believe its worth to do a thorough analysis on that factor. Especially if some one needs to create a collective mind set among Sri Lankans for some thing else. Some thing like – fighting terrorism.